Our key objective is to place Online Video ADs in programs that do a good job of reaching the intended audience as efficiently and effectively as possible.

We manage every campaign personally, negotiating in partnership with our extensive network of first-hand relationships with niche content video websites.

We plan and negotiate specific content sites and ratings services to be optimally suited for our intended audience. Making sure that every ad dollar work.

Plan in advance to anticipate various scenarios that could impact campaign performance
Develop strategies to address those scenarios
Continually update planning based on trends, results and changes in the media and product landscape

Content Management:
- We mange the complete net video channel for you
- Now you can turn your regular website into complete broadcast system
- Let us know and we will show you the possibilities

Exposure Management:
- Giving the visibility of your message through multiple niche content channel
- Access & management of your online video to show where the customers are
- We reach the AD Buying Community, putting your message where it belongs
video ad

Direct buys to maximize results

We do this by maintaining excellent relationships with our media vendors, negotiating the best rates and placement and staying on the front curve of industry trends. We are proud to have a team of the most talented and experienced buyers in the industry
Our buyers have an average of 10 years of DR media buying and planning experience
We will save you money by managing your media more effectively
This can be accomplished through research and analysis that allows us to optimize your media buys
We also buy more creatively than many other agencies and frequently come up with innovative ideas that allow our clients to take their business to the next level

video ad Media Buying Cluster - Where people search for niche content

Health Industry (Doctors - Dentists - Orthodontists - Psychologists)
Home Improvements (Architects - Developers - Designers)
Self-Help, Motivational, Spirituality (Authors - Speakers - Life Coaches)
Women cluster - career - financials - business

Video Ad Age
Consumers get bombarded with Ads
In an ever fragmenting media world, where our customers more and more want media on their own terms, how do we make sure our message is getting through to them?

The print media is dying unless, if you are highly covering a niche target. Radio, TV, and Cable ads are extremely in neutral mode. People keep ignoring them, or just switch channels.
However, the only uprising media have been the new market. The new age of Video Ad.

Online video communication
The answer is here = Video Ad presentation
With categorized content web channels, complete transparency, and an outrageously wide reach, we offer the relevancy you need to make connections with consumers and meet your advertising goals.

Online Ads Are Booming, if They’re Attached to a Video

News Web sites are starting to look a lot less like newspapers and a lot more like television.
CNN.com and ESPN.com are featuring video much more prominently on their home pages, often prompting visitors to press play before they begin to read. Even The Wall Street Journal has moved its video player front and center with a twice-a-day live newscast on WSJ.com.
A major reason is commercial. At a time when other categories of advertising dollars are shrinking, video ads are booming. News sites are adding more video inventory to keep pace with the demands of advertisers, and benefiting from the higher cost-per-thousands, or C.P.M.’s, that ads on those videos command. more

2010 In-Stream Video Advertising Predictions – Interview with Google

I interview Ari Paparo, Group Product Manager of Advertising Product for Google, about his forecast shared at the Chicago Interactive Marketing Association’s 7th Semiannual Interactive Marketing Survey, that in-stream video advertising will be “huge” in 2010, thanks to growing adoption by media sales agencies of Internet Advertising Bureau’s (IAB’s) development of video ad standards. Will this open up video ad serving to more businesses on the smaller scale?

For some background, The IAB has already published a number of reports for its proposed standards, guidelines, and best practices for digital (online) video advertising. These include everything from the ad serving technologies, metrics definitions and measurement guidelines, creative's, and length variables (short-form vs. long-form). more

Online Video May Be the Silver Lining for Marketing Budgets

Advertisers are planning to move their marketing dollars into the online video space next year.

Video ad spending will rise 45% in 2009 to reach $850 million. The company attributes the growth to more professional video content online and advertisers persistent need to reach new audiences: "They still need to reach online audiences and woo their shrinking wallets with messages that reach their hearts and minds—hence, more video."

The interview of about 400 senior level marketing and media executives for the online video, survey it released today, and found over two thirds of respondents — 67 percent — are planning to make online video the primary focus of their 2009 digital marketing campaigns. That's compared to 41 percent who plan to focus on social media campaigns, 34 percent on search and 32 percent on podcasts or webcasts.

Online video marketing is the key business differentiator for web companies wanting to communicate effectively their product profile and benefits within the shortest possible time. There is nothing else that comes close to the effectiveness and persuasion power of a well designed video message.

This doesn't mean that putting up a 10-min video tutorial on your site will automatically get you to double-up your conversion rate of new registrants or that you will instantly sell more of your products. There is more to effective video communication than just slamming some video content up on your web pages.