Online Video May Be the Silver Lining for
2009 Marketing Budgets
Advertisers are planning to move their marketing dollars into
the online video space next year.
Video ad spending will
rise 45% in 2009 to reach $850 million. The company
attributes the growth to more professional video content online
and advertisers persistent need to reach new audiences:
"They still need to reach online audiences and woo their
shrinking wallets with messages that reach their hearts and
minds—hence, more video."
The interview of about 400 senior level marketing and media
executives for the online video, survey it released today, and
found over two thirds of respondents — 67 percent — are planning
to make online video the primary focus of their 2009 digital
marketing campaigns. That's compared to 41 percent who plan to
focus on social media campaigns, 34 percent on search and 32
percent on podcasts or webcasts.
Online video marketing is the key business differentiator
for web companies wanting to communicate effectively their
product profile and benefits within the shortest possible time.
There is nothing else that comes close to the effectiveness and
persuasion power of a well designed video message.
This doesn't mean that putting up a 10-min video tutorial on
your site will automatically get you to double-up your
conversion rate of new registrants or that you will instantly
sell more of your products. There is more to effective video
communication than just slamming some video content up on your
web pages.
With Easy and Affordable Video
Reach More Customers
Video performs 7x better than display ads and 25%
better than text ads.
Reach more customers with easy & affordable
videos
Video performs 7x better than display ads and 25% better than
text ads
Top 100 Advertisers List
What recession? Top b-to-b agencies find opportunities to
grow business, add services
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